1. Shift your focus to the needs of others.
The truth is that most people don’t care about your products or services. What they want is access to great insight and great people—and they also love recognition. Figure out how to meet those needs, and you’ll begin to soar.
2. Stop pitching and selling.
Have you ever been to a sponsored wedding? If you received a gift that forced you to first watch a commercial, what would you think? Of course these would be absurd! Your customers and prospects are tired of pitches. Pack away those marketing messages, and people may receive you and your message with open arms.